The unique enterprise culture is the enterprise to deal with the market competition need

& nbsp; on the afternoon of May 22, XX Group held in 2009 the building of enterprise culture video work will promote, Hunan Tianxiang property seriously organize the staff to participate in the study. Through this meeting, the people can not help feeling, the reason why the group has achieved a leap forward development in recent years, the internal drive of corporate culture.
So, where is the importance of enterprise culture? Foreign an authoritative research institutions to Europe, the United States some has a long history of international well-known enterprises as the research topics: these enterprises in the start at the beginning is the letter of the small sailing, but they have gone through the sea, after ebb tide, has become today's aircraft carrier, during this period there are numerous opponents (some even at the beginning of the business has very strong) have fallen, and the fundamental reason is the company's unique corporate culture.
When it comes to this, a lot of people are wondering, the culture of this thing is not space, see, touch, there is such a big influence, even if there is, it is how to promote the development of enterprises? According to the actual situation of a certain group, according to personal opinion, the following may be important.
First, corporate culture is the window of the external image of the enterprise. The competition of modern enterprises is the competition of comprehensive strength, and the unique corporate culture is the symbol of the other enterprises. As the country's top 500 enterprises, we face the customer is a well-known domestic enterprises, and the industry leader in the competition. Our ability to develop, development, management capabilities and financial strength of these industries, compared with the leader, but also has no advantages, but we can win in the competition, why, the most fundamental lies in our unique corporate culture! Eye-catching VI, the standard of the scene order, strict system and standard operation process, the staff of good precision, gas, God and a strong sense of pride, to bring customers the feeling is “ ” and all of this is our unique corporate culture support.
Second, good corporate culture can make employees feel a sense of pride and belonging. Survey shows that the company has a unique corporate culture, the satisfaction of employees is higher than the general business. The key lies in the enterprise can make the staff have a sense of pride and belonging, of course, the reason may be many, but we must not ignore the unique role of corporate culture. For example, companies often carry out collective activities, to provide informal communication platform for employees, the fact that such a good communication effect, the establishment of a good relationship between employees, can improve efficiency, and employees in such an environment to work more easily produce a sense of happiness and sense of belonging.
In addition, enterprise culture construction is an effective way to improve the quality of employees. The emphasis of the cultural construction of a certain group is to build a healthy professional culture, which is an effective carrier to improve the quality of the whole staff. The professional culture includes personal values, entrepreneurship, strict behavior standards and professional sense of mission. Yu Jinlong's speech is still ringing in my ears: I think I am not doing a job, but in a career, a part of all of a person's career! A strong sense of mission and a sense of entrepreneurship has inspired us deeply. Of course, it is necessary for the staff to form the same professional view of Yu Jinlong, is the need for a process, and must be guided by the external force, and the carrier is our corporate culture building activities. At the same time, employees should actively participate in, always maintain the normal heart, have a grateful heart, take the initiative to enhance self cultivation, enhance their comprehensive quality. Saying: for friends who are dead, a certain group has for us provides such a good platform for the development and that there is no reason for us not proactive and to serve the enterprises?
The importance of cultural construction has no history, as the enterprise, how to effectively promote the cultural construction is the priority among priorities. Fortunately, in this regard certain groups in the forefront of contemporary enterprises, and as such and so employees, we can not feel happy. Of course, happiness, we have the responsibility to actively participate in, so, with a certain group of actual, we should be how to carry out good corporate culture?
First of all, we must pay attention to the culture of tolerance. Certain group originated from “ the township of one hundred works ” the reputation of Dongyang City, Zhejiang Province, the essence of its culture lies in the “ the craftsmen culture &rdquo. However, with the development of enterprises, so and so group went out, and for the whole country. As a result, on the one hand will deal with different geographical and cultural enterprises, on the other hand also to deal with the country, with different geographical and cultural staff. In this context, to carry out the building of enterprise culture, we must adhere to & ldquo; let a hundred flowers blossom and learn from each other & rdquo; in the cultural heritage of Southern delicate and hard work of the foundation should also and north of cultural atmosphere and the central cultural pragmatic and innovative. In addition, such as the promotion of Putonghua, the small groups of small groups of consciousness and opposition are very important.
Second, pay attention to cultural innovation. Chairman Mao in Yan'an Forum on literature and art, will put forward the idea of literature and art, which is & ldquo, of letting a hundred flowers bloom, innovation & rdquo;, reference to the construction of our enterprise culture up & ldquo; cultural innovation, advance with the times & rdquo; is very important. Certain group has always attached great importance to the construction of enterprise culture, from the beginning of the VIS, to the Cultural Sports Festival, and then to the people-oriented, experienced a positive exploration, continuous development and innovation process. Moumou five collective wedding, western culture for Eastern activities is the development of a strong footnote. In addition, in the process of cultural construction, we can not ignored the continuity of culture, bear in mind the & ldquo; new & rdquo; the premise remains the & ldquo; Innovation & rdquo;. Of course, innovation is endless, but we are convinced that certain groups on the road of cultural innovation, will go farther and farther, the pace will become more and more solid.
Third, to implement, pay attention to the details, attention to the survival and development of employees. In fact, the ultimate goal of cultural construction should be people, is the company's employees. Because the cultural construction is to promote the people, and it is to attract talent, retain talent, improve the quality of personnel. With this understanding, the enterprise in the process of cultural construction should be implemented, can not just stay on the surface of the work. And our understanding of culture should also be a little more broad, big to VI, enterprise system, small to focus on the lives of the staff bit by bit, should be regarded as the scope of the construction of corporate culture. The staff dormitory installed air conditioning, so five room visits, really is a model of a certain group of people. Only in this way, employees can really have a sense of corporate identity, to generate a sense of belonging to the enterprise, and ultimately into a strong cohesion and enterprise competitiveness, so that enterprises in the fierce competition in the market and no adverse.